Unreciprocated romantic attraction was explored by comparing narrative accounts. Unrequited love emerged as a bilaterally distressing experience marked by mutual incomprehension and emotional interdependence. Would-be lovers looked back with both positive and intensely negative emotions, whereas rejectors were more uniformly negative in their accounts. Unlike rejectors, would-be lovers believed that the attraction had been mutual, that they had been led on, and that the rejection had never been communicated definitely. Rejectors depicted themselves as morally innocent but still felt guilty about hurting someone; many rejectors depicted the would-be lover's persistent efforts as intrusive and annoying. Rejectors constructed accounts to reduce guilt, whereas disappointed lovers constructed them to rebuild self-esteem. Rejectors saw would-be lovers as self-deceptive and unreasonable; would-be lovers saw rejectors as inconsistent and mysterious.(PsycINFO Database Record (c) 2016 APA, all rights reserved)