Purpose Animal welfare is increasingly favoured by consumers in their choice of food and
cosmetic products, proposed by manufacturers and retailers. This study aims to investigate�…

Sustainability and ethical consumption are gaining popularity as key drivers in safeguarding
the environmental ecosystem. Cruelty-free products have become a lifestyle choice�…

Purpose–This paper aims to explore ethical purchasing behaviours and attitudes, relating to
the Royal Society for Prevention of Cruelty to Animals (RSPCA) and their brand‐extension�…

Purpose This paper aims to examine consumer preference for ethical fashion products by
focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap�…

Purpose–The purpose of this paper is to examine the relationship between ethical fashion
and consumer purchase behavior (their willingness to pay a premium for ethical fashion)�…

With the increased focus on environmental preservation and consumer well-being, the sale
of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy�…

Purpose The rise of fast fashion has changed the face of global fashion. Despite sector
growth, critics have questioned the level of obsolescence, encouragement of over�…

In emerging markets, instances of increasing consumers focus on ethical aspects of the
product are observed. To this end, we aim to examine the influence of two ethical�…

Purpose The purpose of this paper is to identify the personal values of consumers of ethical
cosmetics in Brazil, using the resulting personality types to segment consumers for the�…

When fraudulent mislabelling of organic food products on the part of producers or label
misapprehension on the part of consumers is revealed by mass media sources, this may�…