Hope's impact on consumer choices: Conceptual Insights and Empirical Evidence on its Dark Side

X Luo - 2024 - research.vu.nl
This dissertation explores the conceptulization of hope, and its dark side in inducing sub-
optimal consumers decisions. While hope is ubiquitous in daily life, influencing decisions�…

[PDF][PDF] CHOICES: Conceptual Insights and Empirical Evidence on its Dark Side

IONC HOPE'S - researchgate.net
Hope is ubiquitous in people's lives. People hope that the weather will be sunny tomorrow,
they hope to be admitted to the school of their choice, they hope for recovery, even after a�…