The green cosmetics industry has witnessed significant growth over the last few years.
Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is�…

This study investigates consumer purchase intention of green cosmetics and personal care
products in Thailand by extending the Perceived Value Theory with ethical concern as a�…

In spite of the significant progress towards sustainable cosmetics, mass-produced
sustainable packaging has proven to be a challenge. The complexity of environmental�…

Using the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework,
we examine the direct effects of knowledge, attitude, and subjective norms on young�…

The personal care industry is gradually shifting its promises toward health and environment-
based messages, promoting either the addition of beneficial ingredients or processes or the�…

In recent years, the concept of sustainability has gained significant attention across various
industries. Consumers are increasingly concerned about the environmental impact of the�…

This study analyzes the influence of electronic word of mouth (eWOM) on Instagram on
cosmetics purchase intention to identify whether eWOM credibility and quality directly and�…

Purpose This study aims to embark on a bibliometric journey through the International
Journal of Retail & Distribution Management (IJR&DM) to delve into its rich repository of�…

Sustainability and ethical consumption are gaining popularity as key drivers in safeguarding
the environmental ecosystem. Cruelty-free products have become a lifestyle choice�…

Purpose This study aims to focus on the information sharing behavior of employees in the
context of online brand advocacy based on the cognition–affection–behavior framework�…