Brooke Shields has signed on to work with Calvin Klein again — 37 years after her iconic denim ad caused a sensation.
The 52-year-old actress, who first starred in ads for the brand when she was a teen, is about to shoot another campaign for the fashion giant.
Calvin Klein CEO Steve Shiffman revealed the plan at Time Inc’s Cannes Lions Shakers & Stirrers event co-hosted by Fortune Executive Editor Adam Lashinsky. Shiffman said, “We are going to be working with Brooke again very soon.”
Shields appeared in her first ad for Calvin Klein jeans in 1980, at age 15, when she famously said, “What gets between me and my Calvins? Nothing.” The ad became one of the most iconic fashion ads of all time.
Calvin Klein new creative director Raf Simons debuted his first collection at Calvin Klein in February with a nod to Shields’ then-controversial ad. The actress herself was sitting front row on the runway.