Joe Nguyen is Senior Vice President, Asia Pacific at comScore, Inc., a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Joe has more than 20 years of experience in Asia Pacific and is a veteran of the online analytics industry, with experience on both the user and vendor sides of panel-based audience measurement as well as site-side analytics. He is an active thought leader, moderating and speaking at key digital, media and technology conferences in the region. Joe is the co-founder of iamWednesday Singapore. He is currently on the Asia Pacific Board of Directors of the Mobile Marketing Association and the Leadership Council of the Interactive Advertising Bureau South East Asia, Singapore Chapter. He also holds a seat on the Singapore Advisory Board of the I-COM Global Summit. Joe holds a BSE degree in Mechanical Engineering from Princeton University.