Next Big Thing rebranding

Next Big Thing (NBT) is a Berlin-based venture studio specializing in the machine economy. It co-founds and supports founders in building deep-tech ventures that make a real-world impact. Our rebranding effort aimed to position NBT as the premier startup studio in Europe by emphasizing its innovative approach to company building.

The brand concept, “We don’t imagine the future; we create it,” highlights NBT’s commitment to pioneering the tech industry’s future. This vision is conveyed through a modern, dynamic visual identity that reflects innovation and thinking forward.

We selected the Telegraf typeface; its clean, geometric forms provide both readability and a futuristic feel, perfectly aligning with the client’s vision. This typeface supports the brand’s modern and dynamic identity, ensuring clear communication and a strong visual presence.

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