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Cinema Rhythm

Contributed by Lucas Descroix on Apr 6th, 2024. Artwork published in
December 2023
.
Cinema Rhythm 1
Source: www.instagram.com Saish Kotecha. License: All Rights Reserved.

Cinema Rhythm was an event organized in December 2023 by Made to Move and Body High, meant to celebrate dance. On the menu: several DJ sets, as well as a screening of Check Your Body at the Door, a documentary about underground NYC club dancers in the 1990s.

The poster was designed by L.A.-based Saish Kotecha, using movie stills and all-caps typefaces. Most of the text is set in an extended Eurostile, paired with Plain Form’s Ready Active for the date and what could be described as an under-layer for the title. The superposition of the two typefaces creates an interesting contrast and vibration, almost as if electric sparks were moving around the letters.

Cinema Rhythm 2
Source: www.instagram.com Saish Kotecha. License: All Rights Reserved.

Typefaces

  • Eurostile
  • Ready Active

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