Understanding the socio-demographic representation of Tamoco mobile phone app data in Glasgow City Region

This research advances the home location detection of new forms of mobile phone data by using high-resolution land-use data and compares resulting home location estimates with public socio- demographic data. The research allows us to identify potential biases in mobile phone data which may arise through uneven population coverage. Results show that the number of mobile phone users estimated across the Glasgow City Region in 2020 are proportional to the working population across different socio-demographic groups based on the Scottish Index of Multiple Deprivation.