If you know anything about Amazon’s all-encompassing subscription service Amazon Prime, you’ve probably heard of its worldwide day of deals, Prime Day, which enters its sixth year Down Under in 2024.
If you haven't – it's basically the online equivalent of America's infamous (and sometimes violent) Black Friday sales. However, Prime Day is only available to Prime members, so if you’re not one yet, now is definitely the best time to take advantage of its 30-day free trial. You can sign up here.
Here’s everything you need to know about Amazon Prime Day in Australia for 2024.
What is Amazon Prime Day?
Prime Day is an annual shopping event on the Amazon store, exclusive to Amazon Prime members. Expect significant discounts on tens of thousands of products. The first Prime Day took place in 2015 in the US, and has grown every year since.
When is Amazon Prime Day in Australia? How long does it go for?
Amazon has announced Prime Day 2024 will kick off in Australia at midnight July 16, 2024, with deals running through July 21. This makes 2024 the longest Prime Day every in Australia (by a pretty significant margin).
What happens on Amazon Prime Day? What deals will be available?
Prime Day will feature discounts on tens of thousands of products. Local deals will be available to Prime members on this Amazon page across the period. There are also usually deals on the Global Store, many that include free shipping.
There will be discounts across Amazon’s shopping categories. Expect good deals on everything from video games and electronics to fashion, food and drinks. Many of these will only be available for a limited time or in limited quantities, so get in quick if you see something good.
How can I access Amazon Prime Day? Is it only for Prime members?
Yes, Prime Day is only for Amazon Prime members. Amazon Prime in Australia costs A$9.99 per month, or A$79 per year, and also comes with a free 30-day trial (you can sign up here). In addition to the Prime Day savings, members get access to a number of features including Prime Video and free two-day delivery on Amazon. Read more about Amazon Prime’s features in Australia here, or find more information about Prime Day on Amazon’s website here.
Why does Amazon run Prime Day?
Prime Day was started in 2015 to celebrate Amazon’s 20th birthday, and as its digital answer to America’s infamous Black Friday sales. The concept is clearly working for Amazon – Prime Day has grown every year since, and last year saw the sale of over 100 million products. It’s also tapping into the trend for consumers to wait for good deals online before making a purchase. A recent Harris poll found almost 80% of Australians will wait for discounts on big purchases. And this consumer behaviour also impacts local sellers on the Amazon platform.
How to shop on Amazon Prime Day
There are literally hundreds of thousands of deals on Amazon across Prime Day, many of which will only pop up for a limited time. We've put together curated lists of the best tech deals overall, as well as for Computer, Electronics, Smart Home, Home Entertainment and Gaming, so be sure to have a look at these!
There is also some preparation to be done if you really want to take advantage of the event. This includes:
- Download the Amazon app: Amazon's mobile app is handy if you are on the go during Prime Day, and it also allows you to turn on push notifications that alert you if an item on your wishlist goes on sale.
- Prepare an Amazon Wishlist: You will see the 'add to wishlist' button on every product on the Amazon Store. If an item you've wishlisted goes on sale, you'll get an alert.
- 'Alexa, add to my shopping list...': If you're already on the Amazon smart home infrastructure (such as Echo devices), Alexa loves to add things to your shopping cart.
- Check out Amazon Global Store: It features the best deals from the US and across the world, and these will be especially good during Prime Day.
- Support Local: Give local businesses on Amazon a helping hand. Amazon's Shop Local Business page highlights key deals from small Aussie businesses across the store.
If you want to take part in Amazon Prime Day 2024, sign up for an Amazon Prime membership here.
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